Smokin’ Burger aspires to create the ultimate hangout spot where people can unwind, share laughter, enjoy drinks, and indulge in flamed-grilled burgers. Their logo, featuring bold, red colours and lively icons, reflects their energetic vibe.

The logo incorporates a cigarette within the burger itself, playing on the word "smokin'" in the brand name. This adds a memorable element to the logo, captures attention and communicates the brand's identity in a informal and playful way.